Our Story

Muscle Matters was founded in 2020 by Barend Lötter, a dedicated health and wellness professional. Barend's journey began in the medical field, where his work in a pharmacy sparked a passion for health and wellness. After successfully losing 20kg on his own fitness journey and overcoming an injury, he became a qualified Personal Fitness Trainer and Sports Massage Therapist. This unique blend of expertise forms the foundation of Muscle Matters, where we prioritize both physical fitness and therapeutic massage.

Our Mission

At Muscle Matters, our mission is to empower you to achieve your health and wellness goals. Whether you seek relief from muscle tension, recovery from an injury, or simply want to enhance your overall well-being, we are here to support you every step of the way.

Meet Barend Lötter

Barend founded Muscle Matters in 2020, bringing his expertise as a certified Sports Massage Therapist and Personal Trainer to the forefront. In addition to these skills, Barend is a qualified Pharmacist's Assistant registered with the South African Pharmacy Council. This diverse background gives him a unique understanding of medicine, supplements, and their effects on the human body, nutrition, and mental health.

Barend's approach to training and massage is both gentle and effective, fuelled by a genuine passion for people and their well-being. His extensive knowledge comes from personal experience, having undergone his own transformative journey. With a deep understanding of weight management, diet, and exercise, Barend firmly believes, "It's not what you eat, but how much you eat." He advocates for sustainable weight management, emphasizing that quick fixes often lead to unsustainable results. Barend himself lost over 20kg gradually, understanding that starvation only leads to eventual weight regain.

In his free time, Barend enjoys the outdoors, long-distance road running, and occasionally trail running or mountain biking.